Lead Generation

617 leads (255 verified, 368 signalled; 21 new since last email)
230 pledges for €839 265 (132 confirmed)
21% conversion from lead
€3 117 pledge average
Aggregate open rate: 61.74%; Postmark: 21.20%; Pobox: 22.67%

NOTE: there is currently a €2500 discrepancy in the public amount (will reset).

Optimistic: €409 000 (100)
Confirmed pledge, but does not consider email reachability (early pledges did not require email verification).

Probable: €361 500 (85)
Confirmed pledge, and either verified their email or opened a recent one.

Conservative: €252 050 (54)
Confirmed pledge plus verified their email.

Potential: €277 994 (68)
Any unconfirmed including future, but with a verified or opened email, thus may convert in addition to the above.

Unreachable: €157 050 (58)
Unverified and unopened, including future, not counted above. May include recent signups so some may yet convert.

Unconverted: (387)
Leads that have expressed interest but not yet pledged.

Motivations Probable

Readiness Probable


This was added 16th Aug, to ascertain if there's any demographic segmentation.


The only notable separately identified campaign is nl=Nomadlist.